Posts tagged with ‘Branding’

  • Choose your tribe

    By Dan Gaffney on August 4, 2015
    A while ago I helped a friend spread word about a retreat he was to hold in Australia. Right away I knew that Dan McKee’s retreat would only appeal to a fraction of people. No problem – retreats aren’t for the masses. They’re for people who value taking time-out of their routines to do some extended spiritual enquiry. The retreat would […]
  • Upbeat On Small Business

    By Dan Gaffney on May 19, 2015
    Business headlines tell us times are tough. Sales, revenue, employment and confidence are down. The reason? The continuing impacts of the 2008-12 global recession, which was initiated by the financial crisis of 2007-08 and the collapse of the US sub-prime mortgage market. Is capitalism doomed? You’d be forgiven for thinking so but we’re backing small companies to thrive, despite the […]
  • NSW Healthy Children Initiative Equity Toolkit

    By Dan Gaffney on March 28, 2015
    The New South Wales Healthy Children Initiative delivers programs for children from birth up to the age of 18 years. The resource booklet we wrote and designed for the NSW Office of Preventive Health is for professionals who can make a positive difference to children’s health. It initiative aims to increase levels of physical activity and fruit and vegetable consumption by children in early childhood […]
  • Going viral: the role of choice, word of mouth and humanity

    By Dan Gaffney on February 5, 2014
    There are three reasons why being remarkable matters more than ever in our viral, connected economy. Infinite choice The Internet gives access to an abundance of options. There’s greater competition because the connected economy has lowered the old barriers to entry. Now we’re spoilt for choice by an online economy flooded with easy-to-buy goods and services. Want a book on yoga? No […]
  • HitRECord – the genius of crowdsourcing creative content

    By Dan Gaffney on November 1, 2013
    HitRECord is an online media company using crowdsourcing to create audio, video, images and text products. The brainchild of Joe and Daniel Gordon-Levitt, HitRECord began in 2005 as a place for the brothers to get feedback about their own videos. It quickly evolved into a site for creatives – writers, photographers, actors, musicians, singers, and others – to collaborate on larger projects. […]