Z OC

  • Brand Journalism – There Is No Turning Back

    By Dan Gaffney on August 5, 2015
    Red Bull has caught the brand journalism virus. So have the Intel geeks and the pinstripe bankers at HSBC. As the social media revolution gobbles the remains of failed news and publishing empires, brands are becoming powerful media companies in their own right by publishing free content that we care about. In short, the marketers have become storytellers, and they’re engaging us […]
  • Choose your tribe

    By Dan Gaffney on August 4, 2015
    A while ago I helped a friend spread word about a retreat he was to hold in Australia. Right away I knew that Dan McKee’s retreat would only appeal to a fraction of people. No problem – retreats aren’t for the masses. They’re for people who value taking time-out of their routines to do some extended spiritual enquiry. The retreat would […]
  • Upbeat On Small Business

    By Dan Gaffney on May 19, 2015
    Business headlines tell us times are tough. Sales, revenue, employment and confidence are down. The reason? The continuing impacts of the 2008-12 global recession, which was initiated by the financial crisis of 2007-08 and the collapse of the US sub-prime mortgage market. Is capitalism doomed? You’d be forgiven for thinking so but we’re backing small companies to thrive, despite the […]
  • New racial law greenlights the right to insult and humiliate

    By Dan Gaffney on April 1, 2014
    The right to insult, offend and humiliate someone on the basis of race or ethnicity is to become law in Australia if proposed changes to the Racial Discrimination Act are passed by parliament. “It is not, in the government’s view, the role of the state to ban conduct merely because it hurts the feelings of others,” Federal Attorney-General, Senator Brandis […]
  • Life and death choices: easing the burden

    By Dan Gaffney on February 12, 2014
    Want to make a huge and positive impact on the world and your loved ones? You can – by making a living will and appointing a health care proxy. Assuming you won’t be the first person to live forever, these actions may free your family from a lot of unnecessary heartache if you’re unable to make healthcare choices due to illness. […]
  • Going viral: the role of choice, word of mouth and humanity

    By Dan Gaffney on February 5, 2014
    There are three reasons why being remarkable matters more than ever in our viral, connected economy. Infinite choice The Internet gives access to an abundance of options. There’s greater competition because the connected economy has lowered the old barriers to entry. Now we’re spoilt for choice by an online economy flooded with easy-to-buy goods and services. Want a book on yoga? No […]
  • An extraordinary vision: Fred Hollows

    By Dan Gaffney on February 2, 2014
    To see a person get their sight back is a powerful and moving experience. Fred Hollows understood this better than most, and dedicated his life to restoring sight to people around the world. The pioneering eye surgeon and social justice advocate had an unshakable vision for a world in which nobody is needlessly blind. Twenty-one years after his death, The […]
  • Priceless – the value of linchpins in the workplace

    By Dan Gaffney on January 31, 2014
    The decline of the industrial economy has raised the value of linchpins – people with the emotional intelligence to lead in any setting. Serial entrepreneurs like Richard Branson and Marc Cuban are masters of process, which is why venture capitalists tend to invest in them in preference to first-time start-up companies. Branson and co have honed a process that builds […]
  • Barrington Tops getaway

    By Dan Gaffney on January 13, 2014
    Covering an area of 95,000 hectares, Barrington Tops National Park is a wilderness area three hours north of Sydney featuring pristine streams, waterfalls, lush rainforest, and an abundance of wildlife. Forming part of the Gondwana Rainforests of Australia the park rises from near sea level to 1500m and protects one of the largest temperate rainforests on the continent, together with a […]
  • Go ahead: make something for the elites

    By Dan Gaffney on November 26, 2013
    Why giving people what they want is a risk for business failure. The struggling bookstore that offers little but best sellers, pulp fiction and sports bios won’t survive because it’s the same as every other invisible bookstore. The creative agency that gives the client formulaic ads and jingles isn’t brave enough to tell the truth: the brief sucks and the […]