Marketing Communications

  • Choose your tribe

    By Dan Gaffney on August 4, 2015
    A while ago I helped a friend spread word about a retreat he was to hold in Australia. Right away I knew that Dan McKee’s retreat would only appeal to a fraction of people. No problem – retreats aren’t for the masses. They’re for people who value taking time-out of their routines to do some extended spiritual enquiry. The retreat would […]
  • Upbeat On Small Business

    By Dan Gaffney on May 19, 2015
    Business headlines tell us times are tough. Sales, revenue, employment and confidence are down. The reason? The continuing impacts of the 2008-12 global recession, which was initiated by the financial crisis of 2007-08 and the collapse of the US sub-prime mortgage market. Is capitalism doomed? You’d be forgiven for thinking so but we’re backing small companies to thrive, despite the […]
  • Intrapreneurs – risk, reward and innovation

    By Dan Gaffney on March 29, 2015
    Intrapreneurs reveals insights from scholars, entrepreneurs and UNSW graduate students on the subjects of business innovation, risk, investment, success and failure – all part of the diet of being an entrepreneur inside and outside a corporation. Credits: True North Media © 2013 Production – Dan Gaffney Camera – Nait Wiles Sound – Ben Hooft Editing – Shaun Dougherty Client – UNSW […]
  • Less whingeing, more gratitude

    By Dan Gaffney on April 21, 2014
    Nobody likes a whinger but have you considered your own tendencies to complain and criticise? Cultivating gratitude might be the remedy. We’ve all met the whinger – the person who finds fault in everything and everyone. It seems there’s no way to satisfy or pacify these personality types. They’re bored. They’re tired. It’s too hot, too cold, too much, too […]
  • LJ Hooker goes green to cuts costs

    By Dan Gaffney on March 27, 2014
    Good for business, good for the environment. That’s the catch-cry of LJ Hooker’s sustainability program, which is helping its real estate network cut leading business costs – power, paper and petrol. Launched in early 2012, LJ Hooker’s 3Ps program puts sustainability at the centre of the biggest motivators in the real estate sector – sales and savings. The 3Ps program gives its […]
  • Extinction crisis looms in Oceania: landmark study

    By Dan Gaffney on March 5, 2014
    Governments must act urgently to halt loss of habitats and invading species that are posing major threats to biodiversity and causing species extinctions across Australia, New Zealand and the Pacific Islands, according to a landmark new study. Published in the international journal Conservation Biology, the report is the first comprehensive review of more than 24,000 scientific publications related to conservation in […]
  • Priceless – the value of linchpins in the workplace

    By Dan Gaffney on January 31, 2014
    The decline of the industrial economy has raised the value of linchpins – people with the emotional intelligence to lead in any setting. Serial entrepreneurs like Richard Branson and Marc Cuban are masters of process, which is why venture capitalists tend to invest in them in preference to first-time start-up companies. Branson and co have honed a process that builds […]
  • Small wonders: the nanotechnology revolution

    By Dan Gaffney on January 24, 2014
    UNSW’s nanoscale research is revolutionising everyday materials to make them better, stronger and faster. Pick up an Apple iPhone, smear on cosmetics or jump in a new model car and you are likely to be dabbling in the world of nanotechnology. At last count, there were more than 600 nanotechnology products on the market, with new ones coming on stream […]
  • Going solar: UNSW launches star power

    By Dan Gaffney on January 23, 2014
    Solar electric power is the fastest-growing energy market in the world. Demand is growing at more than 40 per cent annually, which is good news for an energy source recognised as one of the best ways to transition to a cleaner, sustainable energy future. UNSW is a world leader in solar cell technology, with a substantial portfolio of patented technologies, […]
  • The changing course of water in our landscape

    By Dan Gaffney on January 22, 2014
    One vital element has the ability to alter our environments forever – water. Forget oil. Water is becoming the world’s most precious commodity, with water security and innovation in conservation, management and recycling increasingly driving nations’ responses to climate change. UNSW researchers are taking an integrated approach to research across the entire water cycle, with projects as varied as recycling, […]