Content writing

  • Brand Journalism – There Is No Turning Back

    By Dan Gaffney on August 5, 2015
    Red Bull has caught the brand journalism virus. So have the Intel geeks and the pinstripe bankers at HSBC. As the social media revolution gobbles the remains of failed news and publishing empires, brands are becoming powerful media companies in their own right by publishing free content that we care about. In short, the marketers have become storytellers, and they’re engaging us […]
  • New racial law greenlights the right to insult and humiliate

    By Dan Gaffney on April 1, 2014
    The right to insult, offend and humiliate someone on the basis of race or ethnicity is to become law in Australia if proposed changes to the Racial Discrimination Act are passed by parliament. “It is not, in the government’s view, the role of the state to ban conduct merely because it hurts the feelings of others,” Federal Attorney-General, Senator Brandis […]
  • Sydney harbours deadly diet for sea creatures

    By Dan Gaffney on March 3, 2014
    Contaminated seaweeds in Sydney Harbour could be threatening the small animals that feed on them says research. The finding by UNSW researchers reveals that the harbour’s seaweeds have the world’s highest levels of copper and lead contamination. Up to 75 percent of the offspring of small crustaceans that feed on a common brown seaweed, for example, are killed when they […]
  • Life and death choices: easing the burden

    By Dan Gaffney on February 12, 2014
    Want to make a huge and positive impact on the world and your loved ones? You can – by making a living will and appointing a health care proxy. Assuming you won’t be the first person to live forever, these actions may free your family from a lot of unnecessary heartache if you’re unable to make healthcare choices due to illness. […]
  • An extraordinary vision: Fred Hollows

    By Dan Gaffney on February 2, 2014
    To see a person get their sight back is a powerful and moving experience. Fred Hollows understood this better than most, and dedicated his life to restoring sight to people around the world. The pioneering eye surgeon and social justice advocate had an unshakable vision for a world in which nobody is needlessly blind. Twenty-one years after his death, The […]
  • Double trouble: water vapour compounds global warming

    By Dan Gaffney on January 24, 2014
    Water vapour released into the atmosphere is compounding global warming caused by greenhouse gas emissions. Long-debated among climate scientists, the “water vapour feedback loop” is now indisputable, according to a scientific review published in Science by Andrew Dessler of Texas A&M University and Steven Sherwood of the University of New South Wales. Increasing water vapour it is responsible for a […]
  • Go ahead: make something for the elites

    By Dan Gaffney on November 26, 2013
    Why giving people what they want is a risk for business failure. The struggling bookstore that offers little but best sellers, pulp fiction and sports bios won’t survive because it’s the same as every other invisible bookstore. The creative agency that gives the client formulaic ads and jingles isn’t brave enough to tell the truth: the brief sucks and the […]
  • Play – seriously important for better health

    By Dan Gaffney on November 24, 2013
    We often view play as a kids-only activity but there’s increasing interest in promoting the value of play to kids of all ages. The Oxford Dictionary defines play “as engaging in activity for enjoyment and recreation, rather than a serious or practical purpose”. Anthropologist, John Huizinga, says an activity qualifies as play if it’s “fully absorbing, includes elements of uncertainty, […]
  • How to win an Oscar

    By Dan Gaffney on November 20, 2013
    Bet on good people doing good things. That was John Gardner’s advice to Jeff Skoll when he’d asked the great man of American civil liberties how to spend the billion-dollar fortune he’d amassed as the president of the Internet auction firm eBay. Actually, that wasn’t the question. The question Skoll put to Gardner was this: “What was the best thing […]
  • Australia’s vanishing waterways

    By Dan Gaffney on November 20, 2013
    UNSW scientists are leading the fight to save our waterways, and the wildlife and communities they support. Australia’s rivers are in crisis. A worsening drought and over-allocation of water are crippling agriculture across much of the country’s south-east, and chronic water flow shortages are causing species reductions and habitat destruction on a catastrophic scale. In our most important river system […]